Tuscaloosa Online Marketing

Make mistakes! If you're not making mistakes in online marketing, then you're not taking any risks. We'll help you decide which risks to take and then give you the benefit of learning from our experience.

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Here's our very own "Top 10" list!  If you're making any of these mistakes, Tuscaloosa Online Marketing can help put you back on the right track...

1. No Website - You have to have a website.  Everyone EXPECTS you to have a website.  If you don't, people assume that you are not professional or competent.  It's harsh, but true.
2. Bad Website - Ok, so you have one, but it looks like it was designed in the early 90's.  You're up against some stiff competition, and people are judging you based on your online presence.  If you can't make it fancy, make it clean, attractive, and functional.
3. Out of Date Info - Does your calendar of events still list something that happened last year, last month, or even last week?  Stale news sends a message to visitors - "We don't know how to update our site."  Translation = "How will they know how to handle my business if they can't handle their own?"
4. No Landing Pages - Landing pages are ones that you've specifically designed to attract web traffic that is targetted to what you're offering.  Web surfers are looking for "Tuscaloosa Oil Change," not T-town Jiffy Lube.  If you don't optimize your landing pages, you could be missing out on business.
5. No Contact Form - If your site just lists an e-mail address or phone number, you could be missing out on leads.  Not everyone is searching on their home computer.  A web form that collects data for you makes it MUCH easier for your customers to give you their info.
6. Poor Search Ranking - Google your business.  Where do you come up?  If you're not in the top 10 results on the FIRST page, chances are that most people are not finding you.
7. Identical Title Tags - Is your site having an identity crisis?  If every page of your site has the exact same title, the search engines think it's all the same content, and they ignore you.  Each page on your site is valuable - give it a unique name that fits the content.
8. No Trackig - Do you know how many people visit your site each day, week, and month?  Where do they live?  How often do they visit?  What websites refer them to you?  What words did they use to search for and find your site.  How long do they stay on your site?  How many pages of your site do they visit?  If you can't answer these questions, you may be missing big opportunities.
9. No Online Advertising - Did you know that when your website comes up in both the natural search results AND the sponsored links on a search engine such as Google, that the effect on the traffic generated is increased EXPONENTIALLY?  Studies prove it.
10. No Online Marketing Strategy - You can't reach every consumer out there, and even if you could, why would you?  You only need to reach the RIGHT people - the ones most likely to purchase your product or service.  An online marketing strategy targets your potential customers with a winning combination of website design, search engine optimization, online advertising, and e-mail marketing.  If you don't have a strategy - it's time to get one!  Tuscaloosa Online Marketing can help!  Click here to request a consultation now!