Tuscaloosa Online Marketing
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Quick Tip
When you combine SEO and PPC, you can more than double the amount of traffic sent to your website from search engines. Having results come up in both the organic and sponsored results helps convince consumers that your product is legitimate and fosters trust. Higher trust = higher clicks!
Tuscaloosa Online Marketing's Services
Tuscaloosa Online Marketing offers a variety of services to solve your problems. See a detailed description of the services we offer below. For a free, personalized quote on our services, click here to complete our inquiry form.
- SEO - Search Engine Optimization
Making your site easily findable is both an art and a science because it involves feeling like a human but thinking like a computer. Search engines like Google, Yahoo, MSN, and AOL, are constantly changing the way that they categorize and rank search results (their algorythms). We can help you identify the key search terms that your business should be ranked for and then install the proper coding in your pages to assist the search engines in identifying your content. Then, we'll analyze your text and images and help you write winning copy that inspires your customers and ranks well in the search engines. Higher rank = more clicks = more customers!
- Search Engine Advertising - It's hard to control the organic results of searches, so how do you guarantee that your pages are found by customers? - ADVERTISE. Search engines offer PPC or Pay-Per-Click advertising. You've seen it - it's the "Sponsored Links" that you see when you search. Setting up an account and launching a campaign is easy - a little too easy. Without a careful strategy, you could quickly spend a LOT of money attracting the wrong kind of traffic. Let Tuscaloosa Online Marketing structure a campaign designed to attract only the most qualified and purchase-ready consumers to your business.
- Online Lead Generation - So your site is optimized, you're ranking well, your sponsored links are up and running, but now what do you do with people who click through to your website? Do you send them directly to your site's home page so that they have to navigate through and maybe find your inquiry form or do you set up special "landing pages" that cater to the needs of incoming search traffic. Hopefully, you're doing the latter. If not, Tuscaloosa Online marketing can help you strategically design landing pages to maximize your "conversion rate" - or the percentage of visitors who take the action you desire - fill out a lead form, purchase a product, or take some other action. We can even arrange for "A/B Testing" - a process that tests two comparable landing pages to see which one converts at a higher rate!
- Website Design and Maintenance - Do you understand CSS, metatags, accessibility, web standards, or analytics? If not, Tuscaloosa Online Marketing can help you build a professional website from scratch or overhaul the one you have. When we're finished, we can serve as your webmaster - making changes at your request, or we can turn the keys over to you - it's your choice.
- Graphic Design - The new trend in marketing is that your website design drives your traditional advertising campaigns' look and feel. Tuscaloosa Online Marketing can help you create a consistent look and feel in all your direct mail, print advertising, and other traditional marketing materials that compliments the look of your website.
- E-Mail Marketing - If you do everything above well, you'll start growing a database of leads and customers. E-mail marketing allows you to stay in contact with your consumers and build a lasting relationship with them. Tuscaloosa Online Marketing can help you reach your customers, at the right frequency, with the right messages, to help keep your customers coming back to you again and again. We can help you set up a "communication cycle" that will automate your communications with your consumers and segment them based on their various behaviors and interests. It's an exciting, efficient, and cost effective way to make your marketing efforts interactive.
- Consultation - If you, too, want to become an "expert" in this field and handle online marketing in-house, Tuscaloosa Online Marketing can offer consultation services. We'll set you up and train your staff to manage your campaigns on your own.