Tuscaloosa Online Marketing
Local talent. Global Reach.
Site Navigation
Quick Tip
The internet puts information at your finger tips. Your online marketing provider should always be willing to explain what they're doing to bring you the traffic that you're looking for in as much detail as you can handle. Furthermore, detailed reporting should always be part of their services. If not, you may want to look elsewhere!
Contact us now for a free, customized quote.
Frequently Asked Questions
Here are the answers to some of the most frequently asked questions about online marketing.
- What is search engine marketing?
- What is pay-per-click advertising?
- Couldn't I do this myself?
- What does conversion rate mean?
- Are click-thru rates relevant?
- What are white hat and black hat practices?
- Why is SEO an ongoing process?
- Why use a local provider?
What is search engine marketing?
Search Engine Marketing, or SEM, is the process of making your website's content findable and accessible to both the search engines themselves and ultimately the consumers that you are trying to reach. By understanding HOW consumers search for your products, you can craft the content and coding of your website to be as relevant as possible to your potential customers. You can also use paid advertising to show up in search engines' sponsored links area. When it comes to search marketing, relevance is king.
What is pay-per-click advertising?
Pay-per-click advertising is exactly what it sounds like! When you set up a search advertising campaign on Google or another search engine, they will display textual ads for your products/services when a consumer searches for relevant content. You only pay for those ads when a consumer actually CLICKS on the ad. You ad can show MILLIONS of times, but you will only pay for those people who make it to your website.
Absolutely! There are hundreds of books, websites, blogs, conferences, training certificates, and other resources out there to become an expert in SEM. The question is - do you have time to learn how to do it right? If you just jump in, you could find yourself wasting precious time and money. Why not let Tuscaloosa Online Marketing take the worry out of it for you?
What does conversion rate mean?
Conversion rate is one of the most important concepts in online marketing. It refers to the action that you want your website visitors to take - fill out a lead form, purchase a product, request a quote. When they take this action, they convert from a visitor to a lead or customer. This is a key performance indicator for whether your SEM campaigns are working!
Are click-thru rates relevant?
The click-thru rate is the number of people who click your online ads divided by the number of people who saw the ads. In a PPC model, this is somewhat irrelevant as long as you are getting the number of clicks and conversions that you are looking for. A low click-thru rate can indicate that your content has not been optimized for the keywords that you're bidding on, however. It's good to keep an eye on this one.
What are white hat and black hat practices?
Remember westerns? The bad guy always wore a black hat and the good guy always wore a white hat. In the world of SEM, black hat practices refer to those behaviors that try to fool search engines into ranking search results higher by artificially creating relevance. Search engines are constantly finding ways to fight black hat practices, but there are always people trying to out smart them.
At Tuscaloosa Online Marketing, we make every effort to only employ white hat SEM practices. We will work diligently to make the genuine content on your website rank as highly as possible for the most RELEVANT keywords and phrases. Following white hat practices makes for a good relationship with the search engines and your customers, because ultimately, they're both looking for the most relevant content.
Why is SEO an ongoing process?
Because search engines are constantly striving to improve their products so that they give searchers exactly what they're looking for, the rules of SEM are constantly fluctuating. For example, it used to be important to put in "meta tags" in the HTML code to tell search engines what was on the page. Now, however, keyword meta tags are largely ignored by search engines, which are much more concerned with the relevance of the actual content of the web page.
When it comes to SEM, you have many, many choices. There aren't many SEM firms located in Tuscaloosa, Alabama, however. If you're looking for personal attention and service from a person you can meet "in real life," then Tuscaloosa Online Marketing is the right firm for you!
Your Questions
Don't see the answer you're looking for? Ask us at our contact page. Or, visit our blog to interact with us.